Gtmhub→OKIAR

Migration guide · Gtmhub

Gtmhub migration: what your old exports hold, and how to rebuild your OKRs in OKIAR

Facts checked October 27, 2026

Before you start: what's still reachable

On October 27, 2026, gtmhub.com and app.gtmhub.com didn't respond to our requests. The Gtmhub help center survives only as archived copies in the Wayback Machine, and that's where every Gtmhub article below comes from. A dead address tells you nothing about your data, though. Work out which case you're in:

1. Your company still pays for Quantive or WorkBoard. Your Gtmhub OKRs live there. Follow the Quantive guide, which covers asking WorkBoard for a full export and its data deletion terms.
2. You left years ago but kept files. Use this guide to read them.
3. You have nothing. Skip to "If you have no file" below.

Gtmhub's own rule was that only an account admin could ask to delete the account, through a support ticket or by email. If your old account was never deleted, an admin may still be able to ask about it.

Step 1: Work out which Gtmhub export you have

Gtmhub-era files look a little different from later Quantive ones, so check which you hold.

Export to Excel

The 2020 Gtmhub article gives two routes. Per session: OKRs, All sessions, pick the session, then Settings and actions, Export to Excel. Per team: People, Teams, pick the team, then Export to Excel from the menu. The team file lists "the attainment rate of the objectives" and of the key results. Unlike the later Quantive article, this version lists no plan requirement.

The Account Data Importer Tool

Gtmhub's 2022 utility guide describes a separate app with its own login. Its "Export from Gtmhub" button downloads an Excel file with "all data already in the system" for one data type: sessions, objectives and key results, tasks, users or teams. KPIs aren't on that list, though Quantive's later version of the same guide adds them. If your file came from this tool, you probably have one file per data type.

The API

Gtmhub's API quickstart pointed to API docs on app.gtmhub.com for the EU data center and app.us.gtmhub.com for the US one. Tokens came from Setup, Configuration, API tokens. Since those addresses didn't respond for us, expect old scripts to fail. Any saved API output is still worth keeping.

If you have no file

Work from whatever review decks survive and any Insightboard PDFs people kept. After this long, starting from scratch may be simpler; OKIAR's OKR examples give templates for 16 teams.

Step 2: Check what your file contains

The utility guide explains how its files are built:

• Each file has an "Instructions" sheet, and each row is one object.
• The OKR file has an "Objective" sheet and a "Key Results" sheet, with an Import ID and a System ID on each row.
• A key result points to its objective in the "Parent Objective ID" column. An objective that sits under a key result points to it in the "Parent ID" column.
• Custom fields sit on the right side of the sheet.

Before you plan the move, check four things:

1. Count the objectives and key results in each session, and compare the totals with your last review.
2. Check that every Parent Objective ID and Parent ID points to a row in the file. Gtmhub said a parent missing from the file had to be referenced by its system ID.
3. Look for owners who have left the company.
4. Look for KPIs and check-in history. Neither appears in the Gtmhub-era export lists, so expect to rebuild KPIs by hand.

Moving to a tool other than OKIAR

An old Gtmhub file may not suit every importer, so test one with each vendor before you commit. Our findings on October 27, 2026:

• Tability's AI importer needs no template for XLSX or CSV up to 10 MB, but won't set up users or teams.
• Perdoo's goal import uses its CSV template or pasted text (under 5 MB, under 10,000 rows) and loads the present state with no check-in history.
• Atlassian Goals can't import goals in bulk (feature request ATLAS-141).

Our Gtmhub alternatives page compares the tools former Gtmhub teams move to.

Step 3: Rebuild your current quarter in OKIAR

Gtmhub's Excel files can hold several sheets, and OKIAR reads multi-sheet workbooks. Its sign-up guide allows up to 5 MB per file and helps map people, teams and parent links for you to review. Import at sign-up or later. OKIAR drafts a plan from the file, and you fix objectives, key results, start values and targets before accepting it.

Rebuild only the goals you still care about, and keep the old file as your archive.

1. Join the free beta: no card required and no limit on team members.
2. Upload the OKR file, or a trimmed copy with only goals you still want. Accept the plan once every objective and key result has been read.
3. Teams in the import should match the org chart as it is now. Then invite people as Admin, Manager, Contributor or Viewer.
4. Arrange company and team objectives the way you want them today, not as Gtmhub had them.
5. Reset each key result's current value, since the file's numbers are years old, and confirm start, target and unit.
6. Add KPIs for metrics you always watch, such as revenue or churn.
7. Set up Slack.
8. Go over the result with every team lead and fix wrong owners or links.

Where each Gtmhub field goes in OKIAR

Statuses in OKIAR

Gtmhub's old statuses don't need moving. Status in OKIAR comes from pacing; per the objective guide, that's actual progress compared with what was expected by this point in the period. You can override it.

OKIAR shows On track when the pacing ratio is 0.7 or above, Behind from 0.4 to 0.69, and At risk under 0.4. Not started, Closed and Abandoned are set by hand instead.

Owners may add a confidence rating from 0 to 10 when they check in.

Step 4: Replace your old Gtmhub connections

Gtmhub data sources pulled data from other systems on a sync schedule to "automatically update KPIs and OKRs." None of those connections comes with an old file, and scripts aimed at gtmhub.com addresses got no answer when we tried.

If old scripts pushed numbers into Gtmhub, plan on owners doing it now. OKIAR's MCP tools, 12 in all, let an assistant such as Claude update a current value or file a check-in. None of them creates an objective or key result.

Step 5: Run the first check-in

Run the first check-in in week one.

Give each team a check-in day and template, and have owners report progress, confidence and blockers by voice or text. Share the weekly summary at the next team meeting. A few weeks in, Insights will show pacing, confidence and recurring blockers, ready for the mid-quarter review.

Our weekly check-in template lists five questions to start with.